Little girls wearing glitter on their faces were shepherded into the room by their mother, and well-dressed couples from around the United States swooned over Palin's performance while dining on lobster and tea.
Bright red roses served as centerpieces, but participants stuck "Palin 2012" bumper stickers on top of them, right next to the copies of Palin's book that were on the tables.
"A year ago, if you would've told me what I'm doing tonight, I would've had two questions for you: what have you been drinking? And two, could I have some?" said Judson Phillips, the event's organizer, in a speech before Palin came on. He called the event "the hottest political convention in 2010."