Jackie Gingrich Cushman

Phil Gramm, a former Texas Republican congressman and senator, authored an article for the American Enterprise Institute. "Even after the sequester, the federal government will spend $15 billion more than it did last year, and 30 percent more than it spent in 2007. Government spending on nondefense discretionary programs will be 19.2 percent higher, and spending on defense will be 13.8 percent higher than it was in 2007."

"The actual cuts that will occur in 2013 will be $44 billion. That is a mere 1.2 percent of total federal spending this year."

All factually correct, and might lead one to conclude that the sequester makes sense -- but, again -- the communication carries no emotional appeal and does not connect to the average American, nor does it clearly distinguish good from bad.

If the Republicans want to win the argument and the vote, they will have to communicate with more than facts and figures. Communication must win over the hearts and minds of the voters, and set the president as the adversary of the American people.

As a straw man.

As families around the country sit down at their kitchen tables to figure out how to do more with less, the Obama administration can't decide how to do more with more. Instead, they say they need even more, while you have less. That's not fair. Our government is funded by your money, your taxes -- resources that the administration is furiously and frivolously spending.

Since his re-election, Obama already has pocketed a $618 billion tax hike. But that, apparently, is not enough -- he wants to take more to spend more.

The Republicans understand that every tax dollar comes from the American public. We understand that before we ask the American public for more, the government has to make sure it's spending and investing your money wisely. Right now, that can't be said.

We won't ask for more of your money until we know that it's not being wasted. Unfortunately, the Obama administration has decided it's better to inflict pain on average Americans for political gain rather than to make the kind of decisions that real American families must make every day: How do we best and most wisely spend the money we have?

Jackie Gingrich Cushman

Jackie Gingrich Cushman is a speaker, syndicated columnist, socialpreneur, and author of "The Essential American: 25 Documents and Speeches Every American Should Own," and co-author of “The 5 Principles for a Successful Life: From Our Family to Yours”.