Jackie Gingrich Cushman

While Obama talks about investing in our future, he is creating a financial burden in the present, to be paid off in the future at some unknown time. Republicans should continually talk about the debt burden, or financial fetters, placed on Americans by Obama, about how they want to free the nation's children from this financial burden and how we must have stability to help others.

How do we tell our children that, over the past four years, their share of the government debt has gone up $17,000 -- an increase of more than 50 percent?

We are spending more, and we owe more. This is not a sustainable path to financial freedom. To get to financial freedom, to owe less, we would have to spend less. If Obama cared about the future of our children, he would work with Republicans to save our children from having to pay back financial burdens he created.

The challenge the Republicans currently have is people believe that they do not care, are not compassionate, and are too tied to facts and not invested in the real world. Republicans have to be able to talk about how they care about others, to connect emotionally and sincerely. People only follow you if they believe that you care about them. This is the core of the Republican challenge.

We have to broaden the debate to go beyond mere sound bytes and rhetoric, debt ceiling and fiscal cliff. Republicans need to communicate that the argument is not about the debt ceiling, but about a path to financial freedom. It's about caring enough for our children to pass to them a legacy of financial freedom, to be able to be strong enough to help others. We can't raise taxes enough to get to a balanced budget -- we must cut spending. They need to work on communicating the truth while being cheerful, persistent and compassionate. They need to practice both hard and soft politics.


Jackie Gingrich Cushman

Jackie Gingrich Cushman is a speaker, syndicated columnist, socialpreneur, and author of "The Essential American: 25 Documents and Speeches Every American Should Own," and co-author of “The 5 Principles for a Successful Life: From Our Family to Yours”.