The most-liked commercial, according to MTV, was "Chrysler's Eminem: Imported From Detroit." This commercial portrayed the American rapper, record producer and actor driving a Chrysler 200 through Detroit. As scenes of the economically depressed yet fiercely proud city flashed across the screen, the announcer noted that, "when it comes to luxury, it's as much about where it's from as who it's for."
Parking in front of the city's ornate Fox Theatre, whose marquee says "Keep Detroit Beautiful," Eminem stepped out of the shiny black sedan. Walking inside the theater and onstage in front of an African-American choir, Eminem faced the camera. "This is the Motor City, and this is what we do," he said, then pointed to the viewer as the shot cut to a gleaming Chrysler 200 parked in front of the 1928 movie palace. The commercial closed with the words emblazoned on the screen: "Imported From Detroit."
Four days after the game, YouTube had recorded 24 million views for the "Volkswagen: The Force" video and 4 million views for "Chrysler's Eminem: Imported From Detroit."
The development and production of these Super Bowl ads is big-time business. The cost of airing these commercials was $3 million for 30 seconds of airtime, not including whatever may have been spent in creative and production.
The message: We love to watch and share the story of family; happy endings, and making dreams come true.
Yes, the Green Bay Packers, led by quarterback Aaron Rodgers, beat the Pittsburgh Steelers 31 to 25 on Super Bowl Sunday. And, so far, the cute family is beating out the slick rapper by five to one.
P.S.: The National Anthem should be about the song and not the singer.