Jackie Gingrich Cushman

While mothers might not agree on specific social and political policies, they want to be involved and have control over issues affecting their family.

According to a recent Advertising Age white paper, "The New Female Consumer: The Rise of the Real Mom," today's mother "is no longer defined solely by her husband (as Mrs. John Doe) or her domestic role (housewife). Schools and companies alike have opened their doors to her. She works, she parents, she leads, she chooses."

As an example, the best-run meeting of the thousands I have attended was a PTA meeting run by moms. These moms are educated, have experience in business, and are focused and passionate about making a difference and improving their children's lives.

They are also effective. Just imagine them all organized around making America better for their children.

One such leader is Julie Smith, founder of the National Organization of Conservative Women. Determined to provide an optimistic message and build bridges, this organization is less than a year old, but sold out its inaugural lunch in Winchester, Va., by attracting women from as far away as South Carolina and Michigan.

Other examples include Natalie Rogers, Sydney Shipps and Kim Arasin in Georgia. Not content just to make sure that their children are eating healthy foods, these ladies have become tireless advocates for all children in Georgia public schools. Their goal is for the schools to provide more nutritious meals to the students. Achieving this goal will improve children's health and help children learn.

While no longer striving to be supermoms doing everything for everyone, mothers are looking toward being pragmatic and good enough, and making a real impact in the areas that matter most for them and their children.

Whoever wants to win the next election needs to include a clearly articulated message for women and moms. What is his or her vision for the future? How can we ensure that all children have an opportunity to reach their potential and use their God-given gifts? And how can moms be a part of the link between our nation's great history and our bright future?

The candidate or the group that can harness moms for America will harness vast amounts of energy, determination and talent from a group that has already shown that, when they get organized and involved, they get things done.


Jackie Gingrich Cushman

Jackie Gingrich Cushman is a speaker, syndicated columnist, socialpreneur, and author of "The Essential American: 25 Documents and Speeches Every American Should Own," and co-author of “The 5 Principles for a Successful Life: From Our Family to Yours”.