Jackie Gingrich Cushman

5)        Use Other People’s Material - Original material is always good, but if it’s a classic and you can sing it just as well - have at it.  When the band broke into their rendition of the Isley Brothers song “Shout,” the whole crowd began jumping with them. 

Tip – Steal liberally, just give credit.

6)        Keep a Strong Number 2 - Sambora has loads of talent and a great fan base.  In addition, he is physically bigger than Jon Bon Jovi.  Sharing the spotlight with a talented colleague makes Jon Bon Jovi even more of a star. 

Tip - if you have to diminish the second in line – you’re not really a star.

7)        Know When to Close - Of course, they came back for an encore, what did you expect?  But the encores did not last forever.  The fun was had, the performance was done, it was time to go home. 

Tip - Leave them wanting more.

8)        Say Thank You - At the end of the night, the entire band walked to the front of the stage, thanked the audience and bowed.  They conveyed a sense of gratitude to the audience for joining them rather than a request for more clapping.

            Tip - People took time out of their day to spend it with you.  They had other options.  Thank them appropriately and NEVER take them for granted, or they will stop showing up.

While the presidential candidates may learn valuable lessons from the rock stars’ performance, they need not fear the competition. According to “Politicians of All Stripes Join the Line for Bon Jovi,” (New York Times, December 26, 2007) Jon Bon Jovi dismissed rumors that he might possibly run for office, recalling “a conversation with former President Bill Clinton about two years ago.”

The two were on a flight to Maryland for a day of horse racing at Pimlico with some friends when someone asked them to compare occupations. “He said ‘Mr. President, which is better, your job or Jon’s?’ I said, ‘I know the answer to that. Mine, because I get to keep the airplane and the house.’ ”

            Well, the only thing I kept was the $60 pink t-shirt and the $2 tattoo, which should come off with one more shower, but learning these takeaways was pure fun.

Jackie Gingrich Cushman

Jackie Gingrich Cushman is a speaker, syndicated columnist, socialpreneur, and author of "The Essential American: 25 Documents and Speeches Every American Should Own," and co-author of “The 5 Principles for a Successful Life: From Our Family to Yours”.