Ford's assembly plant in Louisville, Ky., is participating in that corporation's struggles. The Toyota plant in Georgetown, Ky., is flourishing as part of the other American auto industry. It is located largely in the South, employs 92,000 Americans and is not in the toils of the cost structure Ford and GM negotiated with the United Auto Workers union. Lemon socialism -- the subsidization of the weak -- is supposedly needed lest a U.S. automaker file for bankruptcy, causing the sort of civil disorder and social chaos that accompanied the disappearance of Studebaker, Packard, American Motors and others.
Detroit is striking for subsidies while the iron is hot -- while the 37 electoral votes of two automaking states, Ohio and Michigan, hang in the balance. Where is the "partisan rancor," which John McCain deplores, now that we really need it? He and Barack Obama agree on the corporate welfare for the three Detroit mendicants. Obama perhaps believes that lemon socialism is better than no socialism at all. McCain, reacting viscerally, sees everything as a moral melodrama; his economic thinking, which really is nothing of the sort, owes more to Moses than to Adam Smith. In McCainism -- the politics of "honor" -- there are no mere mistakes; they must also be dishonorable, because corrupt.
Anyway, taxpayers have been conscripted into subsidizing $25 billion of government loans for Detroit, which says that sum is nice as an appetizer, but hardly a meal. It wants more.
General Motors' full-page newspaper ads brag that it (with the coerced cooperation of taxpayers) is "completely reinventing the automobile." This is no more convincing than GM's broadcast ads that say it is offering customers its employee discount "in celebration of our 100th anniversary." Celebration? Of what? The fact that a company hemorrhaging money must discount its products?
Detroit says, correctly, that some of its problems stem from fuel economy and other mandates imposed by the 535 automotive engineers on Capitol Hill. But that is beside the point, which is: No one thinks that the failure of an auto manufacturer would pose systemic risk to the economy. Americans would just buy a different mix of cars.
In "The Communist Manifesto," Karl Marx marveled that, such is capitalism's dynamism, "all that is solid melts into air." Bear Stearns, Lehman Brothers and Merrill Lynch should not be the last to learn the truth of that.
(Disclosure: Mari Will is a consultant for the Japan Automobile Manufacturers Association.)