George Will

An aggressively annoying new phrase in America's political lexicon is "values voters." It is used proudly by social conservatives, and carelessly by the media to denote such conservatives.

This phrase diminishes our understanding of politics. It also is arrogant on the part of social conservatives and insulting to everyone else because it implies that only social conservatives vote to advance their values and everyone else votes to . . . well, it is unclear what they supposedly think they are doing with their ballots.

On Sunday a Los Angeles Times article on the possibility of a presidential run by Florida Gov. Jeb Bush reported: "The Family Research Council, an influential evangelical activist group, has invited Gov. Bush to appear at a fall conference of 'values voters.' " On Monday the Wall Street Journal quoted a pastor who is president of a Texas-based organization, Vision America, that mobilizes conservative pastors: "Values voters see their vote as a sacred trust." The phrase "values voters," which has become ubiquitous, subtracts from social comity by suggesting that one group has cornered the market on moral seriousness.

Last Saturday, when John McCain delivered the commencement address at Jerry Falwell's Liberty University, he was said to be reaching out to values voters. Hillary Clinton, speaking recently at the annual U.S. Chamber of Commerce convention, scolded "kids," by which she evidently meant young adults, for thinking "work is a four-letter word." She was said to be courting values voters. If so, those voters must value slapdash rhetorical nonsense as well as work.

It is odd that some conservatives are eager to promote the semantic vanity of the phrase "values voters." And it is odder still that the media are cooperating with those conservatives.

Conservatives should be wary of the idea that when they talk about, say, tax cuts and limited government -- about things other than abortion, gay marriage, religion in the public square and similar issues -- they are engaging in values-free discourse. And by ratifying the social conservatives' monopoly of the label "values voters," the media are furthering the fiction that these voters are somehow more morally awake than others.

Today's liberal agenda includes preservation, even expansion, of the welfare state in its current configuration in order to strengthen an egalitarian ethic of common provision. Liberals favor taxes and other measures to produce a more equal distribution of income. They may value equality indiscriminately, but they vote their values.


George Will

George F. Will is a 1976 Pulitzer Prize winner whose columns are syndicated in more than 400 magazines and newspapers worldwide.
 
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