Fred works with clients to define the strategies and messages that will ensure victory. He brings more than two decades of political, creative and issue management experience to his work. From campaign manager in the field to media producer in the studio, Fred has been involved in winning political and issue campaigns since 1984.
Fred is formerly a partner in a Virginia-based national political consulting firm where he provided services to key congressional campaigns in four states. Previously Fred was Director of the Michigan Senate Majority Communications Office. He also worked for a Michigan based PR and political advertising firm, working on issues like workers compensation and auto insurance reform, tax cut proposals and candidate campaigns.
Fred is an innovator in politics. Working with a team of nationally recognized pollsters, Fred helped develop MicroTargeting, the most sophisticated targeting and market segmentation tools available to Republican campaigns in America. In 2002, Campaigns & Elections magazine named Fred one of the Rising Stars of Politics. Fred’s broadcast advertising work for candidates and ballot proposals has been recognized with numerous Pollie, Telly and Communicator Awards.