Doug Giles

In order to reach out to young adults effectively, we’ve got to seek first to understand them instead of attempting to make ourselves understood by them. Therefore, brailing their culture is a must.  And here’s where the Christian’s commitment to duty hits the floor.  Shallow as it might sound, not keeping up with modern society can be a real detriment to communication.  The society that we’re living in here in the U.S. is undergoing more changes than a PMSing Emily Rose, and it’s incumbent upon the Christian to understand each cultural shift and adjust his means accordingly. We can’t afford to be monkish in our avoidance of the multi-faceted influences that affect our culture—the culture in which we have been sovereignly placed to reform. 

This means keeping up with what’s going on in the young people’s world, paying attention to what’s on TV, in the theatres, on their iPOD’s and in their CD players.  I’m not advocating spending endless and mindless amounts of time watching and listening to every hip-hop-Hollywood-come-lately diphthong; rather, listening as an evangelist and an apologist attempting to get the gist of where they’re coming from and where they intend to take your kids.  As cultural analysts, we must dissect the beliefs and values of our youth’s gurus and their temporary icons, paying attention to the particular effects upon them and the Christian worldview. 

Therefore, as we watch an estimated 50 hours a week of TV, between the giggles, our eleventh bag of Lay’s and our fifth Foster’s, we should pause to listen and maybe even scratch down some casual observations made while viewing an episode of SouthPark, a Green Day video or Napoleon Dynamite.

Simply increasing our sensitivity to what we are actually seeing and hearing will serve tremendously in making the gospel come alive to the youth by using current illustrations couched in a gospel context.  The epoxying of the abovementioned will form a lethal bond of understanding with our audience, which when backed up by eternal wisdom from on high, will build a communicative platform that will help God get their attention.
“Our business is to present that which is timeless in the particular language of our own age.  The bad preacher does exactly the opposite: he takes the ideas of our own age and tricks them out in the traditional language of Christianity.  Your teaching must be timeless at its heart and wear a modern dress.”
-C. S. Lewis

Logon to and pick up a copy of Giles' book, Ruling in Babylon.  It‘s a great read for young Christians wanting to impact our wacky culture.  Also, while there, check out Doug's new interview with Patrick Hynes of 

Doug Giles

Doug Giles is the Big Dawg at and the Co-Owner of The Safari Cigar Company. Follow him onFacebook and Twitter. And check out his new book, Rise, Kill and Eat: A Theology of Hunting from Genesis to Revelation.