Stylistically, McCain talked to moderator Jim Lehrer while Obama talked into the camera. So we viewers watched McCain debate and Obama speak directly to us. The stylistic difference left us with a sense that Obama is the more focused and compelling candidate.
McCain scored points by pinning the naive label on Obama and warning about the danger of his policies, but that impression was counteracted by the seeming knowledge and seriousness of Obama's approach. He didn't look or sound like a naif.
Democrats Remain Silent as Obama Economy Kills Jobs, Freezes Wages Amid More Layoffs to Come | Donald Lambro