Thank You to These Businesses and Products

Dennis Prager

12/29/2009 12:01:00 AM - Dennis Prager

Since I began radio broadcasting 27 years ago, I have tried to come up with ideas for New Year's resolutions for myself and my listeners. Virtually each time, I have advocated one resolution in particular: For every couple of letters of complaint or oral complaints we communicate about someone or about some company, we should write a letter or make a call to commend someone or some company.

Did you complain about an airline or about a flight attendant in the past year? No problem. But if you have never cited an airline or a flight attendant for stellar performance, that is a problem. We have all experienced some product or service worthy of praise.

Arguing with Idiots By Glenn Beck

In that spirit, I would like to cite companies, products and individuals that have given me outstanding performance. Needless to say, I am but one person and therefore can experience only a very limited number of products. There are surely thousands of individuals, companies and products that are worthy of citation. But, to set some example in this time when bad-mouthing business is part of the national vocabulary, here are some products, individuals and companies that have given me exemplary performance this year and in years past.

For years, I have been inordinately impressed with the service given by Verizon Wireless. No matter what day of the year or the time of day, I have reached someone in tech support to answer questions. I have never waited more than five minutes. I have never spoken to anyone who did not speak excellent English. And I have almost never had a problem go unresolved.

I have also found this true in person. Last week, the Verizon store in Burbank, Calif., worked with my wife and me for an incredible five hours in resolving transfer problems to new phones. The staff treated my wife and me as if they all worked for us. It was remarkable. Three cheers for Manuel, John, Aylin and Liz.

Service is a major goal at two other major retail chains -- Best Buy and Nordstrom. As a typical male, I am more interested in electronic gadgets than in clothing, but both of these stores, in different ways, put the customer first. At Nordstrom, one gets the impression that one is dealing with salespeople who take pride in their work, not people who are counting the hours until they leave work. And as one who knows a fair amount about consumer electronics, I always found it depressing when I realized that I knew more about some of the products being sold than a salesman did. Not so at Best Buy, where the staff is usually as knowledgeable as they are friendly. That is a fine achievement for a chain in cutthroat competition with so many others.

My praise is not only for retail operations, as much as I want them to succeed in the age of Internet shopping. Thus, I cannot omit Amazon.com. I have ordered hundreds, perhaps over a thousand, products from Amazon, and never once did an order arrive late, damaged or incorrectly packed. Moreover, I put more faith in many of the Amazon book reviewers than I do in most professional book reviewers. I am very impressed by the high level of knowledge and insights expressed by many "ordinary" people who review books at Amazon.

Being 6 feet, 4 inches tall, I have to buy "tall man" clothes and, frankly, most "big and tall man" stores either don't have much quality or much variety (normal-sized stores like Brooks Brothers that have both quality and variety sell few or no shirts with 38-inch sleeves). Two online stores help solve that problem: Lands End and Jos. A. Bank. When Sears purchased Lands End, I was afraid that quality and service would deteriorate. If anything, they have gotten better.

Finally, a word about my great passion: music. I cannot find the words to effectively express my gratitude to the great composers and performers for all the joy they have given me since I was a teenager and discovered classical music at a $1 Handel concert at Carnegie Hall.

Given my love for music -- I periodically conduct orchestras -- I have always wanted the best possible music reproduction in my own home. In high school, I skipped lunches for months in order to pay for the best stereo system I could buy. I could never afford what I now own if I hadn't been "trading up" for 40 years. But what I now hear in my home actually comes close to what I hear, and what I experience emotionally, when I am conducting.

So, a heartfelt thank you to all those in the high-end stereo industry who labor -- usually for minimal profits, especially in this generation, which seems uninterested in hearing music as if it were live -- to create magnificent reproducers of music. In particular, I want to cite MBL, the German company that makes the extraordinary electronics I own, and YG Acoustics, the Denver-based company that makes the finest speakers I have ever heard -- and I have heard many in my home, at dealers and at audio shows. There are many excellent speakers, but YG's transcend speakers; they are conduits of music. After 40 years, the veil over home music is almost gone.

This has also been made possible in part thanks to a dealer, Maier Shadi of The Audio Salon, whom I was fortunate enough to find a few years ago. His knowledge of home musical equipment is as great as his love of music, and he makes repeated house calls -- even after a customer has purchased equipment -- to ensure the best possible sound.

At a time when society is saturated with neo-Marxist rhetoric vilifying the words "companies" and "businessmen," it is a joy to salute some of those companies and businessmen who have added so much to my life and that of so many others. Happy New Year to all of you.