Meet the downside of the smugness echo chamber: It doesn't work. Only a select number of people can fit in with the in-crowd.
In 2008, Obama managed to be cool and energize the electorate. In 2010, after months belittling the pinhead tea party people, his brainy base voters are too precious to pump votes from red-state oafs.
As for the oafs, they know they'll never be good enough for Comedy Central -- where smart swells like Colbert want to ruin everything with their, uh, reasonableness.