You know, perhaps focusing 50 percent of your ad dollars on the ACA isn't necessary anyway. It's rather amazing how little the electorate has moved on the issue. According to Kaiser, 53 percent of Americans disapprove of Obamacare. And among independents, 57 percent disapprove. Looks a lot like the way it's looked for years. Whether voters are interested in repealing the law or not, there is no other issue with higher disapproval rates. In my lifetime, I can't recall any domestic law that's been chewed over, litigated, debated and used as a political hammer this intensely this long after passage.
As The Washington Post's Chris Cillizza pointed out a few months back, in New York Times/Kaiser polling on four Southern Senate races, voters were asked, "Is it possible you would ever vote for a candidate who does not share your views on the 2010 health care law, or is this issue so important that you would not vote for a candidate who disagrees with you?" In North Carolina, Louisiana, Arkansas and Kentucky, majorities said they would not.
The distress over the law is embedded into the debate. It was inevitable that Republicans would expand their attacks beyond Obamacare. With the economy, immigration or energy -- and the array of more customized themes that state races typically focus on -- there seems to be plenty of fodder for battleground candidates. Yet the idea that Obamacare's potency as a Republican issue is on the verge of expiration is a lingering wish that will never come to pass. And if you've heard about the Obamacare retreat before, it's because it's nothing new. Politico led the way with a story in 2013, "GOP quietly backing away from Obamacare," and similar predictions of the pending surrender on the ACA go back years. Yet here we are.