This is also the first calendar year in at least a decade in which I’ve gone 7 months without buying so much as a single stitch of new clothing. Not a necktie, not a sports-jacket, not a shoelace. Not because I lack the financial ability. And not because I lack interest. I usually buy at least a few new things each season, and for my speaking engagements, I’m actually overdue a new suit. A store I patronize even advertised a remarkably attractive offer last week, offering two free suits with purchase of one. But I will not give the president even a dime of help. I have joined the Affluent Resistance Movement.
Business owners, CEO’s and entrepreneurs are resistors too. Fred Smith at Federal Express has outright stated his company’s order for a fleet of jets is pending and subject to cancellation should the speed-to-unionization scheme Obama supports be enacted – in effect, another epic tax on businesses like his. More CEOs need to step up and make similar threats. If the President will threaten business, why shouldn’t business threaten back?
Together, those in the resistance should all go public, and tell the affected merchants, service providers and professionals why. Business leaders can explain to their vendors that the money not spent with them is political resistance. If those of us in the $250,000+ targeted group, and those who lead companies small and large, all cut spending by yet another 10 percent or 20 percent, we can protest more emphatically than if we all picked up placards and marched up and down Pennsylvania Avenue. We can demonstrate that no power trumps the power of the purse.
It pains me greatly to suggest this, since I advise businesses on marketing and I am paid to help them boost sales. But desperate times demand desperate measures. So I say: send a message. Join the resistance. Buy nothing.