If Republicans and the RNC are serious about winning more black votes and future elections, here’s some advice. First, hire more people of color at every level across all aspects of conservative politics Congress, campaigns, think tanks, and political organizations. If conservative politicians worked with more blacks, I suspect they would be less inclined to say stupid things that offend blacks in speeches or other forms of communications because the blacks working with them would tell them “you can’t say that because it sounds racist.”
Supreme Court Justice Clarence Thomas wrote in his autobiography My Grandfather’s Son, he recommended President George H. W. Bush appoint “blacks to positions of responsibility than the race-related ones they’d traditionally held.”
Second, if Republicans want to earn more of the black vote, the RNC and other groups should follow Senator Rand Paul’s lead and take the conservative message to places Republicans aren’t used to going like historically black colleges and universities. Paul has spoken Howard University and Simpson College. The RNC also needs to be talking to groups like the National Urban League, the NAACP and other “so called” black advocacy groups.
The RNC won’t win over votes in one speech, but it can begin to build and sustain a conversation with black voters. If blacks don’t hear from the GOP how voting Republican will improve their lives, then they will continue to vote over 90% Democrat, especially when our spokespeople make offensive and racist remarks.
Democrats won four of the past six presidential elections and they look poised for another victory in 2016 unless the GOP can stop putting its foot in its mouth and start doing some outreach.