With unemployment at 8% or above for the past four years (except for two months), crushing debt and anemic economic growth under President Obama, this election was the Republican presidential nominee’s to lose. (No president since Franklin Delano Roosevelt won re-election when unemployment was at or above 7.8%.) Mitt Romney spent six years, six years running for president as a Republican and he lost because he was the wrong candidate who then won the nomination.
After receiving the Republican nomination, Romney then refused to run a 21st century campaign. He stuck with an insular “all (white) boys club” approach to running his campaign and strategy and it showed. From the Etch-A-Sketch comment by his top operative to another cursing out reporters to refusing calls from top Republicans to retool his strategy, Romney was an out of touch candidate, who deserved what he got but ultimately took supporters down with him. Running against Obama with the media swooning over the president in the background, Romney needed not only to be aggressive but also innovative. He was neither.
I hope Karl Rove and “the Republican establishment” are happy they rammed Romney down conservatives’ throats. There’s a reason he failed to grab the nomination in 2008 and win the election in 2012. Whether Democrat or Republican, Americans want to know where you stand on the issues, moderates don’t win elections. But more importantly, what we learned from 2012 is the Republican Party needs to stop talking only to white people. It’s not working and won’t win the elections of tomorrow.
An example of the party’s backward thinking is the fact that the last time I inquired the RNC doesn’t have one black person working in its Communications department. Americans aren’t stupid. You reap what you sow.
Crystal Wright is author of the newly released book Con Job: How Democrats Gave Us Crime, Sanctuary Cities, Abortion Profiteering, and Racial Division. She is also the principal owner of the Baker Wright Group, LLC , a full service public relations firm, specializing in communications counseling, media relations, message development, media training and crisis communications. The firm’s approach is straight forward: an unvarnished approach to public relations.