But it’s actually worse than that. Obamacare is attempting to trick young people not into paying for their own peas which are at least good for them, but to pay for something, that upon their closer examination looks more akin to arsenic than vegetables. The purchase of Obamacare at current rates and deductibles for healthy youth is a fundamentally bad financial decision. The youth aren’t rebelling against Obamacare, they are reasoning.
It doesn’t have to be an internet or television video production to show that advertisers for Obamacare think our youth are easily persuadable. The Colorado print ads showing a coy young girl hip-hugging her birth control pills while ogling a Ryan Gosling-type infer that signing up with a healthcare exchange is a ticket to a good time without the fear of consequences. Given other support from Lady GaGa, Taye Diggs, Sarah Silverman, Jennifer Hudson and others who featured in a wide variety of endorsement spots one would think it would all be enough to assure the ACA would hit its enrollment goals.
But it isn’t.
In 1958, back when people were in black and white, Ford rolled out its can’t-miss new car, the Edsel. Named for the son of Henry Ford and introduced with a mysterious and non-informational ad campaign the new line was sure to create such a buzz that success was a foregone conclusion. Instead, it became a colossal market bust and now today “Edsel” is the “Kleenex” of failed campaigns. Car-buyers didn’t get it and when they went to their dealership to learn more they found out there was nothing to “get”. The question posed now is if “Obamacare” will someday be known as the “Edsel” of government programs?