As Jackson sees it, a company has a choice: 1) expand hiring, marketing and other activities in ways that favor nonwhites; or 2) get ready for a boycott, picketing, a lawsuit or other bad publicity. Typically, his targets fold like a cheap suit, agreeing to increase their minority hiring and outreach. In addition, they make sizable donations to Rainbow/PUSH (thus facilitating future shakedowns) and/or set aside a certain portion of their contracting to minority-owned firms that pay
Jesse Jackson’s style can be called affirmative action with a clenched fist. And because of the timorousness of white executives, ever afraid of being called “racist,” that style gets results.
By this year, however, Jackson seemed to have gotten rusty. It had been a long while since his brand of brinksmanship had delivered results like these. And unlike Al Sharpton, he isn’t tight with President Barack Obama. So he had to get creative. Fortunately, for him, he knew where to go. It was a long string of affluent communities along and near
Silicon Valley, here we come.
Carl F. Horowitz is director of the Organized Labor Accountability Project of the National Legal and Policy Center, a Townhall.com Gold Partner organization dedicated to promoting ethics in American public life.
TOWNHALL DAILY: Be the first to read Carl Horowitz' column. Sign up today and receive Townhall.com daily lineup delivered each morning to your inbox.