Instead of making adjustments in their content, broadcast news divisions continue to act as if there is nothing to be learned from the success of Fox News. Meanwhile, Ailes and Murdoch reap the rewards that go with success.
What other industry rejects a potential customer base because it may disagree with its beliefs? What explanation can there be other than blatant prejudice against the core American values held by most Fox News viewers?
There have been numerous surveys that have attempted to portray Fox News viewers as less informed than those of other networks. Such elitist thinking explains the decline of network news.
Ailes said he is matching the $250,000 Bradley Prize money and donating it to a senior citizens group. The broadcast networks would do well to match his success by reaching out to the Fox audience, but they won't. They're caught in an ideological cage of their own making.
In the film "Ray," Quincy Jones tells Ray Charles he isn't going to play the South because of racial prejudice. Ray, who at the time was playing the South, says that just meant more money for him.
Let the broadcast networks not make a "play" for the Fox audience. That just means more success and more money for Roger Ailes.
Cal Thomas is co-author (with Bob Beckel) of the book, "Common Ground: How to Stop the Partisan War That is Destroying America".
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