The Romney campaign should consider speeches and more campaign ads that feature people who have "made it" on their own, or who have overcome personal difficulties by embracing timeless truths. It should stop debating Democrats about tax "fairness" and start focusing on how much of our money government wastes. Republicans can never win a debate about "fairness," even though it is unfair to disproportionately penalize the productive. Everyone understands waste, fraud and abuse. Romney needs an updated version of the "Golden Fleece Award" created by the late Senator William Proxmire (D-WI), who highlighted wasteful government spending.
Two of my favorite Coolidge quotes should be modernized by the Romney campaign and sold to voters. One is: "I favor the policy of economy, not because I wish to save money, but because I wish to save people. The men and women of this country who toil are the ones who bear the cost of the government. Every dollar that we carelessly waste means that their life will be so much the more meager. Every dollar that we prudently save means that their life will be so much the more abundant. Economy is idealism in its most practical form."
The other attributed to Coolidge: "Nothing is easier than spending the public money. It does not appear to belong to anybody. The temptation is overwhelming to bestow it on somebody."
If Romney and his fellow Republicans reminded voters of a time when government respected small business, individuals and their earnings, this campaign would get interesting and consequential real fast.
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