For 30 years I have spoken at pregnancy center fund-raising events and other pro-life organizations. I have listened to the stories of women who have felt pressured by parents, boyfriends, or husbands to have an abortion. Many did not want to have one, but believed there was no other option. There are and always have been other options, but only in recent years has the pro-life message been able to circumvent the media wall that has largely kept it from those who need and want to hear it.
Somewhere in the massive TV audience on Sunday will be a man, or a pregnant woman, who will hear Pam and Tim Tebow's message about the good that can happen if individuals don't try to play God. If that message causes just one woman who thought she needed an abortion to change her mind, or one man who has been pressuring his girlfriend, wife or daughter to get one to change his mind, it will have been worth the $2.5 million the ad is costing Focus on the Family.
Why? Because -- to paraphrase a credit card commercial -- human life is priceless.