Bruce Bialosky

PinnacleCare then adds a wide-ranging set of services, including travel medical insurance, travel intelligence reports, medical evacuation services (in case you have to get treatment at a critical care center), medical intelligence reports that evaluate doctors, locations of medical centers of excellence and their specialties, along with access to medical advisory boards.

This service does not come cheaply and not all of these services are included in their most basic program. Their basic program for the first year, when the initial analysis is done, costs $5,000 per couple. The second year, the price drops to $2,500. Costs for more comprehensive packages go up from there. Yet they have already enrolled 3,000 members, 90% of whom are American. They have not fully adapted their program to handle changes in the health care system imposed by ObamaCare, but they will make adjustments as they feel it necessary.

Mr. Bider told me that for now, his company would not be going after a larger market by creating a more affordable product. But he does believe that as the company becomes more successful, an entrepreneur will eventually come in and create a similar, but less expensive service. The need for individuals to manage their own health, combined with an ever more complicated health care system and increasingly sophisticated medical procedures, will compel people to do more than just visit their primary care physician for an annual checkup.

The Obama administration wants to take ever greater control over our health care system and create an equality of results for all Americans. As they attempt to dictate our health care options, people will fight back by enlisting companies like PinnacleCare to put them back in charge of their own fate. It has been said many times that “if you don’t have your health, you ain’t got nothing.” Your choice may come down to a faceless bureaucrat or companies like PinnacleCare. Mr. Bider is betting you make the same choice he has made.

Bruce Bialosky

Bruce Bialosky is the founder of the Republican Jewish Coalition of California and a former Presidential appointee to The U.S. Holocaust Memorial Council. Follow him on Twitter @brucebialosky or contact him at