So he's not sorry for what he did. He's sorry for what happened to them. That's how presidents man up when their names are Nixon, Clinton or Obama.
But that shamelessness inspired more shamelessness. The next night on MSNBC, "Hardball" substitute host Michael Smerconish lectured it was others who need to atone: "The facts are that many of the same people that feel betrayed now will be thanking the president later. ... As Republicans revel in the president's comments, we should ask who should offer the real apology here?"
Obama campaign manager David Axelrod -- now on the NBC/MSNBC team -- had tweeted that afternoon "Wonder how many Insurance (companies) that sold junk policies after ACA was signed told customers at purchase that they'd have to eventually switch?"
So it was Evil Insurance Companies.
Ed Schultz picked up that ball and ran with it on his show Monday night: "He's apologizing? That's kind of not how I saw the interview." He saw it like Smerconish.
By contrast, with these prancing peacock networks, CBS News has applied pressure on the president through investigative reporting.
In recent days, CBS reporter Jan Crawford zeroed in on "several flaws" with HealthCare.gov that "could expose your personal information" to hackers. Crawford spotlighted a South Carolina resident whose personal information was jeopardized by a faulty software code.
CBS's Sharyl Attkisson spotlighted a government memo that outlined "important security risks discovered in the insurance system. ...The memo said, 'The threat and risk potential to the system is limitless'." Earlier in the month, Attkisson revealed "four days before the launch, the government took an unusual step. It granted itself a waiver to launch the website with a level of uncertainty deemed as a high security risk."
CBS's Major Garrett added, "Three years ago, a trusted Obama health care adviser warned the White House it was losing control of Obamacare. A memo obtained by CBS said strong leadership was missing, and the law's successful implementation was in jeopardy. The warnings were dire and specific and ultimately ignored."
Some networks are obsessively focused on defending Obama, no matter how ridiculous they sound. Others are simply digging and reporting. It should be clear which networks should be skipped by viewers.