As the Obamacare fiasco deepens and broadens, and one watches the panic enveloping Team Obama, which strategy looks more desperate: Defending the indefensible or savaging critics as somehow responsible for this mess?
The spin control is actually amusing when you consider that it isn't Team Obama trying to influence the media. It's the media doing damage control for Team Obama.
Both the offensive and defensive approaches are being tried at NBC and MSNBC. Even as journalists softly acknowledged that Obama's you-can-keep-your-insurance pledge was a cruel lie, the president's super friend and NBC anchor Brian Williams was all about the damage control.
Obama granted an interview to NBC White House reporter Chuck Todd so that he could speak for long, self-involved paragraphs and stick an apology in there somewhere. To introduce the interview, Williams proclaimed like the town crier: "We are all about to hear the President of the United States apologize and not just for the troubled rollout of this new health care website, but for the fact that his promise ... has not held true for all."
Todd then softened the lie into an "apparent broken promise," which Obama feels really, really bad about. "The president's apparent broken promise about folks keeping the plans they like has been weighing heavily on the entire White House. So it was a chastened commander-in-chief that I spoke with earlier today."
Compare that to 2006. Williams back then had a different tone for President Bush, underlining the notion that Bush's presidency had unraveled: "I think if you asked nine out of 10 historians, (your) high point? Bullhorn, in the rubble of the buildings that came down (on 9/11). Low point: We're standing on it (in New Orleans after Katrina). Is that fair?"
But Todd kept with the protective narrative that he somehow knew Obama didn't mean to lie over and over and over again: "Do you feel like you owe these folks an apology for misleading them? Even if you didn't intentionally do it, but at this point, they (SET ITAL) feel (END ITAL) misled."
Forget the facts. They merely "feel" angry with Obama.
Obama's apology was very limited. Indeed, listening to him, you wonder why he even bothered. "The majority of folks will end up being better off. Of course because the website's not working right, they don't necessarily know it right (now). But even though it's a small percentage of folks who may be disadvantaged, you know, it means a lot to them. And it's scary to them. And I am sorry that they are finding themselves in this situation based on assurances they got from me."