On the Sunday before MacFarlane was crowned King of Hollywood, "Family Guy" premiered on Fox with a plot that had the whole Griffin family competitively climbing Mount Everest. It was so tiring that Peter, the "family guy," vomited, but his eruption froze immediately at the high altitude. Peter then asked Brian the talking family dog if he'd like a "pukesicle," and Brian gratefully replied, "I would love a pukesicle."
Violent death is another standard formula for laughs. Trying to keep warm on the mountain, Baby Stewie imagined a gambling run in Las Vegas. When it went bad, he imagined strangling a showgirl in the bathtub with the cord of her hair dryer.
Then on "American Dad," Roger, the effeminate space alien, found himself having a nervous crush on Hayley, the college-aged daughter of the title character Stan. Since it made him nervous to talk to her, he shot her dead. Ha. Ha.
This notion of hilarious death even extended to the commercials. The liberal group, Rock the Vote, asked MacFarlane to make a public service announcement for voter registration that ran during MacFarlane's shows. Stan, the "American Dad," and Brian, the "Family Guy" dog, touted voting before they started insulting each other. Stan called the dog "a whiny, sanctimonious liberal voice that wants to get illegal aliens free hair gel and heroin," and the dog called Stan a "trigger-happy conservative weasel-faced hate spigot" -- and then Stan shot the dog dead. He bled on the floor as Stan urged people to vote.
MacFarlane's target audience is clearly modeled after a coarse and twisted 12-year-old boy. One of the "gags" on "American Dad" had Stan wanting to buy an incredibly wasteful SUV that ran on carbon, oxygen and potassium -- the "Hummie C.O.K. Guzzler." His wife then lamely added, "Wouldn't it be cleaner if they added another carbon molecule before the potassium? Then it would guzzle C.O.C.K."
You have to wonder McFarlane keeps his costs low by paying his writers with used PlayStation games, Slurpees and McDonald's coupons. McDonald's and other large corporations (Dodge, Toyota, even Domino's Pizza) keep fanning the flatulence beneath MacFarlane's wings.