What if the boyfriend likes whipping her? Or hanging her outside a window? Specifics would only ruin the droll dismissal of any idea of a normal, functional sexuality.
We are a long distance away from a "health" lecture, but that's exactly the category our media culture awards to the "sex advice columnist." Savage publicists tout he has the No. 1 "health podcast" on iTunes. Savage is not discussing "health." He's selling hedonism.
At one point in the MTV show, Savage lectures a couple having "unprotected" sex that "Pregnancy is the ultimate sexually transmitted infection." A child is a disease? How sick is that? He tells the female: "You can get birth control that'll knock your eggs out for a year. You should. You must! Oh, my God!"
At one college bar, Savage asks about the "sex culture" on campus at Maryland. "It's a very active culture," says one girl. "It's like a good yogurt," Savage replies. One group of friends -- two men and a woman -- even has a competitive points system for how many sexual conquests they can pile up. This is played for laughs.
But MTV wants to pretend this is educational, so they also promote the idea that this is somehow a sacrificial public service for them. Savage argued, "A lot of young people don't have good sex education. This kind of program, where we are having fun and there are jokes and people are talking about sex and tend to be a little embarrassed, they laugh and it actually helps. It helps people learn to enjoy themselves and laugh along."
In addition to Norelco and Axe, this smut was also brought to you by Taco Bell, Pizza Hut, Clearasil, Sobe Life Water, AT&T, Gazelle.com, Western Sky Financial, the makers of Xenadrine and Allegra and naturally, the newest smut-com sequel in the "American Pie" series. They should all be so proud to be associated with this "educational" project. I wonder if the CEOs talk about this proudly at night in front of their infections -- I mean, children.
L. Brent Bozell III is the president of the Media Research Center. To find out more about Brent Bozell III, and read features by other Creators Syndicate writers and cartoonists, visit the Creators Syndicate Web page at www.creators.com.
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