Brent Bozell

It amazes me how some find "sin" in soda pop, but no "sin" in televised profanity and sexual gymnastics. David reports the American Academy of Pediatrics found five years ago that young children and teens view more than 3,000 ads a year, on television alone, and "that young children -- younger than 8 years -- are cognitively and psychologically defenseless against advertising." Dr. Steven Abrams, a nutrition expert with the Academy, advised "we should make it easier for kids to make the right choices. Kids are easily influenced by what they see."

So using that monkey-see, monkey-do logic, it must also be argued that young children are defenseless against the avalanche of televised sewage in between the commercials. When two teenage female characters on "Glee" engage in a lesbian make-out session or sing "I Kissed A Girl," how is that processed any differently by a "psychologically defenseless" 8-year-old child? Is any rational person willing to deny that raunchy teen sex scenes, bloody violence or profanity are more objectionable and more difficult for a child to process than animated polar bears sipping out of Coke bottles?

Earth to David: You missed the boat. The same bohemians who object to any limitation on broadcasting content when it's "art" made by Hollywood will support an "Interagency Working Group on Food Marketed to Children" in the government that recommends commercials be restricted unless the food manufacturers meet strict nutritional requirements.

An industry group called the Sensible Food Policy Coalition answers that this form of censorship would prohibit the advertising of 88 of the 100 most commonly consumed foods -- including carrot juice, 2-percent milk, peanut butter, wheat bread, scrambled eggs, canned corn and canned tuna. These kinds of food are subsidized under the federal Women, Infants and Children nutrition program, but they should be banned from TV?

This plan was not greeted well at a House hearing in mid October. David was outraged that this interagency working group in the government was caving in to industry lobbying pressure when all this infernal advertising for sugary drinks should be forbidden.

The food industry has proposed to self-regulate under its Children's Food and Beverage Advertising Initiative and devote most of its marketing on "better-for-you foods." Let's hope they are more sincere and effective than Hollywood with its commitment to create "better-for-you television" for families to watch.

Brent Bozell

Founder and President of the Media Research Center, Brent Bozell runs the largest media watchdog organization in America.
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