Brent Bozell

What weird people they are. Now their media friends are getting into the act. The same networks that think it's harmless to put orgies into dramas and profanities into sitcoms are utterly panicked about drinking a Pepsi. The Business and Media Institute found CNBC anchor Erin Burnett asking the president of the American Beverage Association why anyone lets Coke or Pepsi be sold. This is what's next? Soda Pop Prohibition?

Burnett demanded to know: "Let me ask you, is there anything good about drinking a full-calorie soda? Why do they even sell it? What's good for me in drinking it?" When she was told it's delicious, Burnett replied sourly: "I'm sure you could say we like cocaine, right?"

So when parents buy their children a Mountain Dew, they might as well be pushing cocaine? All that's missing here for CNBC is the dietary equivalent of documentaries like "Reefer Madness." You don't hear anyone using the mantra that "If you don't like a Pepsi, don't drink one."

In the journal Policy Review last year, Mary Eberstadt tackled the "curious reversal in moralizing" about food and sex: "Modern man (and woman) ... has taken longstanding morality about sex, and substituted it onto food. The all-you-can-eat buffet is now stigmatized; the sexual smorgasbord is not ... According to them, after all, consensual sex is simply what comes naturally, and ought therefore to be judged value-free. But as the contemporary history outlined in this essay goes to show, the same can be said of overeating -- and overeating is something that today's society is manifestly embarked on re-stigmatizing."

The libertines love to mock those anti-Hollywood puritans in Menckenesque tones, suggesting the critics are haunted by the fear that someone somewhere might be happy with their sleazy television. It's now just as easy to say that the big-city food police are haunted by the fear that some child somewhere may be enjoying a Happy Meal, with French fries and "cocaine" on ice.

Brent Bozell

Founder and President of the Media Research Center, Brent Bozell runs the largest media watchdog organization in America.
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