MTV even worked the profanities into three award titles. One was the "Best Scared as S--- Performance." This apparently required S-bombs in the introduction, as comedian Steve Carell declared, "When I watched (the low-budget horror movie) 'Paranormal Activity,' I literally s--- myself."
When predictable controversy erupted, MTV issued a plastic apology: "The MTV Movie Awards is a live televised event known for irreverent comedy and a party atmosphere where our guests speak more freely than they otherwise might. While we aired the live broadcast with a delay, we were unable to mute every word that some might find objectionable. All of these words will be muted in subsequent airings."
That's responsibility, Hollywood style.
Left unaddressed: how MTV's "party atmosphere" was entirely their doing. All this cursing was about as unplanned as last year's Movie Awards stunt, where Sacha Baron Cohen's bare butt floated in the air just inches away from the face of the rapper Eminem, who feigned outrage and "stormed out."
The idea that MTV execs would place any of the blame on the celebrities is simply laughable. They put cursing in their award titles, stuffed into their pre-recorded skit with Tom Cruise, and clearly expected a stream of it from their un-famous master of ceremonies, comedian Aziz Ansari. Many of these stars have no trouble appearing in other venues without cursing their faces off. Clearly, in this venue, they were bowing to what they felt MTV wanted.
If this spectacle wasn't enough, MTV heavily promoted throughout the Movie Awards show its new scripted comedy, "The Hard Times of RJ Berger." The show's main plot device? Young Berger loses his pants on the high-school basketball court, demonstrating to the entire school that he has an enormous penis.
That's taste, Hollywood style.
MTV promos during the Movie Awards showed a godly glow coming from RJ's crotch, and twisted the Bible to joke, "The meek shall inherit the girth." Before his indecent exposure, RJ lamented, "I'm God's urinal cake."
One nerdy girl tells RJ "Any time, any place, any orifice." She also refers to menstruation as "a vampire buffet." The Los Angeles Times declared this raunchy "Berger" show was like the movie "Superbad," only "minus the humor, warmth, and believability" -- and then declared MTV had a hit on its hands with it.
Will MTV blame the actors on "Berger" for repeating the disgusting language of MTV's script?