It's quite clear that this title gives Hollywood and its media lapdogs a naughty thrill as they "mainstream" the most vulgar lingo. Imagine the network salesmen telling advertisers "You really want to bet on (Bleep)." CBS's perfect sponsor would be Frank's Red Hot Sauce, whose ad agency has the same "standards" as CBS. Their radio ad's "grabber" is a sweet-voiced grandmother type who says of the hot sauce, "I put that (bleep) on everything." What an appetizing combo plate these merchants would make.
Critics outside the Hollywood bubble scorned CBS for its gaudy attempt to take profanity to a new level, to which CBS responds that the show will "in no way be indecent and will adhere to all CBS standards." What is clear is that there is no such thing as "CBS standards." There is only that which CBS can and can't get away with.
The network also lamely noted the show can be blocked using the V-chip. But the V-chip can be organized to block out L-codes for crude language, but it blocks the actual episode (if it's coded), not titles. If there were a "D" for dishonesty, CBS would be banned.
The whole S-word debut was unveiled on the same day that CBS submitted a legal brief in a federal appeals court declaring once again that it cannot be fined for the Janet Jackson breast exposure. In a defense that would make Bill Clinton proud, CBS argued it did not have a "guilty mind" in airing the wardrobe malfunction.
Doesn't the one hand of CBS really betray the other hand, as much as they try to play ignorant?
CBS lawyers get paid the big bucks to be perpetually clueless, since some people have long enough memories to recall that Viacom president Mel Karmazin took responsibility and owned the guilt before Congress in 2005. He admitted that halftime-show organizers planned out a ripped-shirt finale, and "we take responsibility for it." Karmazin and CBS clearly didn't believe a word of it.
Our broadcast television networks are not being shy about their agenda. They clearly intend to drag the American people into the enlightenment of the "21st century," where all that is putrid is permissible.