My goodness, how we've evolved. Once upon a time, human rights advocates busily denounced conditions wherein these world-traveling prostitutes were forced into this degrading business, even as children. Their treatment at the hands of pimps and traffickers no longer draws the sort of attention the soccer matches do. Now the concern is for prostitution "etiquette."
The same kind of "progressive" advocacy is happening in South Africa, an acknowledged hot spot for human trafficking. Libertine activists tried unsuccessfully to get prostitution legalized, either permanently or just temporarily for the soccer tournament. With that avenue blocked, the Sex Workers Education and Advocacy Task Force (SWEAT) has proposed distributing condoms and lubricants packaged with a soccer logo during the tournament, as a "public health" measure in a nation where more than 10 percent of the population is HIV-positive. They also have recommended coasters printed with the (pro-business) message: "Don't leave this bar without picking up a condom," to be placed in bars where matches were watched.
London is already preparing for a prostitution explosion during the 2012 Olympics, and just try to imagine what kind of spectacle will unfold in the partying capital of Rio de Janeiro in 2016.
The Olympics were founded with idealism. When Pierre de Coubertin began the modern Olympics movement in 1896, he envisioned a global event to promote peace and brotherhood through athletics. There was virtue in the struggle to improve, a struggle that demanded self-denial. The motto was "Faster, Higher, Stronger." It would be a shame if the audience for these games only fights to be fastest to the brothel when the day of games is over, and the night games begin.