Brent Bozell

It's especially noteworthy when libertines demand something be removed from television before they've even seen it. I haven't seen it either, but I will bet some serious money that millions of viewers at home will see the warm-hearted Tebow ad and ask in amazement, "What in the world was wrong with that?"

These hardcore leftists argue that CBS is clearly breaking with the usual pattern of refusing Super Bowl ads with political overtones, and point to their recent rejection of MoveOn.org ads. But one need only see these and their dark, vicious, angry, negative overtones to understand why CBS turned them down.

Moreover, CBS has invited the protesters here to buy their own commercial and balance out Focus on the Family. No takers. They just want the Christian message censored.

And it's time we stop calling them "feminist" groups. Where are these advocates every year when CBS runs the sleazy Victoria's Secret Fashion Show? Where were they when Janet Jackson had her clothing ripped off on stage at the Super Bowl six years ago? Why don't they protest the sleazy "Go Daddy" Super Bowl spots?

Feminists did not write letters of protest when the Parents Television Council found that CBS led the networks with 118 violent story lines on women over the last five years. Feminists never protested CBS objectifying women in sleazy sitcoms like "Two and a Half Men."

The worst part of this overwrought controversy is the mud thrown at Tim Tebow's image before he plays a down of pro football. Advertising Age magazine is already going to experts who think this commercial will hurt his value as a celebrity endorser.

Chicago-based sports marketer John Rowady sneered at Tebow: "His promotion of his 'belief system' has built a perception throughout the league that he has a long way to mature from a business perspective, especially in the fast lane of the NFL."

Standing with your mother in an ad celebrating the choice of life makes Tebow "immature"? He should be considered radioactive, like he was now Tiger Woods or Michael Vick?

Making an ad like this ought to help advertisers see an endorser with character, not your stereotypical ego-addled, misbehaving professional athlete. It takes a maturity we're not used to seeing from pro athletes when they're a target of controversy. Tim Tebow has guts, not just on the football field, but in the game of life as well.


Brent Bozell

Founder and President of the Media Research Center, Brent Bozell runs the largest media watchdog organization in America.
 
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