Brent Bozell

Sadly, most of popular culture seems headed in the opposite direction. Bubble-headed pop princess Britney Spears, desperate to stay in the spotlight after years of embarrassments and humiliations, has a new single coming out called "If You Seek Amy." If that doesn't spell trouble, then pay a little more attention to Britney's snappy lyric, as she claims, "All of the boys and all of the girls are begging to If You Seek Amy." This lyric doesn't make any grammatical sense, until you read it phonetically. She's spelling out the F-bomb.

Britney's now casting herself as the new Tila Tequila, the latest MTV temptress so fetching that she's a poster girl for bisexual incontinence.

Parents in Australia were the first to complain, and now American radio stations are hearing the din from activists warning that the "Amy" song would violate the broadcast indecency law if aired between the hours of 6 a.m. and 10 p.m. But radio stations are picking it up anyway. It's hit No. 92 on the Billboard Hot 100 chart. Jive Records is already boasting there's been more than 100,000 digital downloads of the song. It's the third release off the new Britney disc, appropriately titled "Circus."

For more skittish programmers, a Jive-edited version of the song excises the "k" from "Seek," leaving the audience with "If You See Amy" (leaving a misspelled F-bomb). Some inventive disc jockeys are throwing their own names over the "Me," so for instance when the chorus plays, it'll go "All of the boys and all of the girls are begging to if you seek George." And people think saying "pickles" like a cuss word is lame.

Record companies and radio stations don't seem to make business decisions that imagine parents driving with young children in the car with the radio on. Or maybe that's exactly what they have in mind. If it's shocking and offensive enough, it will be a great sales and publicity vehicle.

The No Cussing Club has quite a challenge in front of it. It's an X-rated world, indeed.

Brent Bozell

Founder and President of the Media Research Center, Brent Bozell runs the largest media watchdog organization in America.
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