Brent Bozell

Hillary Rodham Clinton is featured in a flattering black-and-white photo on the cover of Time magazine this week -- the 10th cover story for Hillary Clinton since she appeared on the national scene hitched to Bill Clinton's wagon in 1992. That's got to be a record of sorts. But one thing was very different this time. The headline featured a poll question with two little boxes to check: "LOVE HER" or "HATE HER."

What? Someone might not love her? This must be the handiwork of Time's new managing editor, Richard Stengel. He's made a public fuss about his desire to see Time be a major player in the shaping of America's opinions.

This newest cover story is a departure from the norm, the royal covers she's so often received, with titles like "Ascent of a Woman," "Turning Fifty," "Hillary in Her Own Words," and the late-Lewinsky-scandal classic, "'It's Nobody's Business but Ours.'"

The normal Time magazine Hillary cover could be mistaken for the cover of Ladies' Home Journal. (There was one exception. One cover in 1996 carried the caption "The Truth About Whitewater" and featured a harshly spotlighted Hillary, but it wasn't advertising a Time article inside, but a book excerpt from James Stewart's "Blood Sport.")

Time treats Hillary Clinton like she was America's Princess Diana, someone we're all supposed to root for because she never got that storybook marriage with the Prince of Arkansas. There's a big problem with the metaphor, however. For all her hatred of landmines, Lady Di never aspired -- craved? -- to rule England with an iron fist.

Hillary's long-held desire for the presidency, visible all the way back in the "two-for-one special" co-president talk of 1992, is never portrayed by Time as unseemly ambition. Her ambition is natural. She's a Clinton.

What, then, what was the tenor of the cover story inside this week's Time? If you love the Clintons, never fear. Karen Tumulty's report still carries the usual courtier's curtsies, starting with talk of the "outsize status of both Clintons" and how Hillary's husband is, hands down, "the best Democratic political strategist on the planet." (Now if he could only keep his hands down.)

They are "the most fascinating tango act in politics," even if now "the choreography is reversed." Bill Clinton is "still the superstar," even though the list of candidates he's supported in recent years, and who have gone down in crushing defeats, seems endless. Hillary pleases her neighbors by having "storytime for tots the day she picked up her public-library card." In a sidebar, their Chappaqua fans confess they're not usually "royal-watchers."

Brent Bozell

Founder and President of the Media Research Center, Brent Bozell runs the largest media watchdog organization in America.
TOWNHALL DAILY: Be the first to read Brent Bozell's column. Sign up today and receive daily lineup delivered each morning to your inbox.
©Creators Syndicate