Brent Bozell

The week before the NFL kickoff concert, Spears forced her way into the spotlight with her open-mouthed kiss with Madonna to give a buzzworthy beginning to the MTV Video Music Awards. She was dressed in white stripper-wear, while Madonna played the boy in a black get-up with a top hat. The girl-on-girl lip lock was "all too brief," complained the gay press, but the buss was long enough to give birth to a fantastic publicity stunt for MTV. Newspapers across the country plastered the kiss across the front page, and TV news stations and cable outlets played it way too often.

Some cultural analysts caught the symbolism precisely of Madonna's MTV kisses of Britney and fellow sing-and-strip act Christina Aguilera. Madonna is passing the torch to a new generation of musical sluts. The music is always secondary to being infamous and drooled over, and don't forget the truckloads of cash.

Several members of Britney's family were trotted out to endorse this ridiculous attention-grabber as "cute," and none of them were more pathetic than her almost lookalike little sister, Nickelodeon channel star Jamie Lynn Spears, age 12. "Come on, Britney likes boys!" she protested on the E! Channel. "I mean, if you wanna make something up, go ahead, do that. But, I mean, it was totally awesome. It looked cute. I thought it was totally neat." Britney Spears: role model.

To those people who put together these musical television extravaganzas, desperate for any shred of publicity, we must ask if they would think stripping, butt-shaking and lesbian kisses on stage are behavior they would think is (or would have been) "totally neat" for their 12-year-old girls to emulate? Ask anyone, from Viacom CEO Sumner Redstone, to Disney chief Michael Eisner, or NFL commissioner Paul Tagliabue. Hopefully, the odds are that, in the privacy of their own homes, they would find these displays semi-pornographic. So why are they imposing these slutty singers as role models on the rest of society? It's not for anything more than a quick buck.

Brent Bozell

Founder and President of the Media Research Center, Brent Bozell runs the largest media watchdog organization in America.
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