Brent Bozell

Why not? Let's try it with a racial twist, where blacks are cured of their stereotyped fancy for fried chicken, watermelon and malt liquor. Any takers in enlightened Tinseltown? It almost makes you want to start a Straight Male Anti-Defamation Alliance. But guess what? That's not very manly.

Lesbians can forget copycatting this show. You can't imagine a team of five lesbians teaching a straight girl how to be more appealing to men. Here's why: "Queer Eye for the Straight Guy" is not pitched at the straight guy. It's pitched at the straight girl. It's "Will and Grace" for the reality-show set. Straight guys aren't the most attracted demographic to "makeover" shows. If you doubt me, witness the array of commercials on the premiere: chick flicks, makeup, leg razors, designer eyeglasses, designer SUVs. (The show is almost a parody of product placement, a veritable plug-a-minute infomercial. Redken hair products received four separate plugs.)

When you watch the show, the "Fab Five" are constantly insulting the "fashion victim," acting especially horrified at the show's beginning. He's asked if he gets all his clothing at Home Depot and if his drawers are "organized by ugly, uglier and ugliest." The interior designer suggests the guy's apartment looks like the home of a psychopath: "without you here to represent yourself, I would have looked at this and called the police." Another calls it "a crack den." But it evolves -- yippee! -- into a we-kid-because-we-love ethos, and the show ends with everybody being thrilled about how the fairy godfathers have created the straight man's new looks and new confidence.

It's also -- surprise, surprise -- drenched in references to raw, perverted homosexual sex. In the premiere, the lads wonder whether stains are from "soy sauce or boy sauce," wear aprons from the "Horny as Hell Kitchen," and goad the straight man with constant pleas to undress, try out the new bed with a friend and kiss the designers.

This crud may be acceptable for that element in our culture that's already earning an advanced degree in Sin Acceptance. But it's also acceptable to the gang at NBC and the suits upstairs at General Electric? Remember this when you buy your next light bulb: Is GE always bringing good things to life?


Brent Bozell

Founder and President of the Media Research Center, Brent Bozell runs the largest media watchdog organization in America.
 
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