Brent Bozell

Is there no frontier in entertainment that's safe from the invasion of mindless reality TV? It's not enough that this stupid genre is trying to dominate prime time. It's not enough that executives are plotting the debut of a 24-hour reality-TV channel called Reality Central, promising that among its new programs will be a reality show about the creation of the new reality channel. Now people are expected to pony up $8 for reality TV at the movies.

Say it isn't so. But it is. In an attempt to score a quick, cheap coup at the box office, MTV Films plotted to have MTV-based Bunim-Murray Productions take its "Real World" (stupid-youth-overindulging-makeout-catfight) formula to spring break in Cancun, Mexico. The result, after 10 days of having a "cast" do their best to be at their worst, is a movie entitled "The Real Cancun."

Clearly, the MTV empire was looking to score big with this film. Their last offering, the dopey daredevil/grossout "Jackass" film, registered huge opening weekend numbers last fall, a cool $22.7 million to be exact. The promotion for "The Real Cancun" included placing ads everywhere on the TV dial where the most decadent youth culture would be found, from sporting events to raunchy Fox shows.

The numbers are now in. The first-weekend gross for this gross movie was $2.3 million. The movie is a flop. A disaster. A bomb.

Why were the crowds so thin? You might blame the filthy fact that children can watch hours of racy spring-break programming almost every spring day on MTV. Granted, the movie format offered MTV the opportunity to dig deeper into the bottom of the reality barrel. In the movie, we get six or seven looks at bare breasts, sans pixels. We get hidden-camera footage of couples apparently fornicating under blankets. We get to watch a guy pour his urine on a girl's jellyfish sting, and in slow motion, too.

But there's a more obvious reason this movie isn't selling. The public guessed (correctly) from the ads that it's a horrible movie, an almost plotless disaster. It doesn't even succeed at telling a cohesive story in the midst of the 10 days of shooting. It's either a bonanza of sex, booze-swilling and dirty dancing, or a series of episodes of inarticulate people doing uninteresting things, and we have no idea why it's worth watching. "There's not really time to wonder how all these random things are going to tell a 95-minute story," admitted co-creator Jonathan Murray, "The cast is living their lives day to day, and the movie takes shape day to day."


Brent Bozell

Founder and President of the Media Research Center, Brent Bozell runs the largest media watchdog organization in America.
 
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