the centrality of sex in much of gay life " -- my emphasis -- "for gay viewers to take them seriously." Gross's observation is on target. Think of all the gay men you've heard equate their sexual orientation with "who I am" or "what I am." Then try to remember if you've ever heard a straight man say such a thing. Sex is important to the typical heterosexual, but the difference between "important" and "central" is, undeniably, vast. So, too, is the difference between the way heterosexuality has always been discussed on television and how homosexuality will be portrayed on a gay channel. Much regarding the gay cable network(s) hasn't been determined, but the fact that the concept itself is a news story is another step in homosexuality's long march through the institutions.