that's OK. -- James Bond movies have traditionally been a little racy but not raunchy. The current Bond, however, wants to change that. Pierce Brosnan, quoted in the British tabloid the Daily Star, claims that if producers were willing to go beyond the Bond films' usual PG-13 rating, "you could do great things. The sex could be done in a much more interesting, exciting way without being damaging to children ... In 'The World Is Not Enough' Sophie Marceau and I had to do 15 takes of our bedroom sequence just because we saw (her) beautiful nipple." How silly. "World" didn't need more sex. It needed a better story and a lot fewer explosions. Turning to our positive indicators: -- Those wishing to debunk Brosnan's advice to take 007 into R-rated territory can point to a recent study suggesting the stupidity of such a move. "R-rated films," writes Sharon Waxman, "are taking a significant hit at the box office because of tightened enforcement of the age restrictions on the rating, and Hollywood executives say that this is deterring them from making such movies." Waxman reports that the study, from the company MarketCast, indicated that "the average R-rated movie made 12 percent less than it (w)ould have in its opening weekend" absent the stepped-up enforcement, but adds that "that average figure included R-rated films with little appeal to teens." The figure was more like 30 percent for the crass R-rated sex comedy "Tomcats," which, as the boss of the studio that made it admits, was "mostly innately appealing to 12- to 16-year-olds." Of course, the stronger enforcement follows last year's FTC report flaying the entertainment business for marketing violent products to children. -- And the FCC has fined a Colorado radio station for playing an unedited version of Eminem's "The Real Slim Shady," which still, the commission said, contained "unmistakable offensive sexual references ... in conjunction with sexual expletives that appear intended to pander or shock." Both these positive developments involved federal action, direct or indirect. That's not entirely bad -- Washington certainly has a place in the culture war -- but ultimately, the war will be won or lost in the private sector, outside the reach of any governmental agency.