DO explore how big the market. You've got your focus group of customers in place, but you have to explore how big the market really is. Go to your public library. Look at competitors. Do Web searches. Talk to people in the industry. Read industry journals. Do a lot of digging, and you'll undoubtedly find markets and customers that you never even knew existed. How do I know this, because I've founded four corporations and learned it first-hand.
Use these tips and you won't have to rely on a sixth sense. You'll be confident that your product or service has what it takes to make you a successful businessperson.
WORKPLACE911 EXECUTIVE POINTS
Inventors short course:
-- DON'T take customers for granted.
-- DO ask if it's really better.
-- DO explore how crowded.
-- DO explore how big the market.
THOUGHT OF THE WEEK
"When one door closes, another door opens; but we often look so long and so regretfully upon the closed door that we do not see the ones which open for us." -- Alexander Graham Bell
LIST OF THE WEEK from Right Management
The Kids Are OK: What graduates look for in a new job
Career learning and development
Work/life balance
Good rapport with boss