Thus, it is curious the federal government would be making suggestions to private app developers that it won’t apply to itself. In Uncle Sam’s view, “transparency” may be good for the commercial world, but not for himself. For example, efforts simply to find out how many U.S. citizens have been wiretapped under FISA are routinely and repeatedly rebuffed by federal officials. Even an amendment requesting nothing more than an explanation of just why the government believes it has the power to electronically surveil citizens without court order, and what it is snooping for, was killed on the Senate floor.
Numerous private watchdog groups monitor privacy issues within the advertising community, and apply pressure for reform where needed. Therefore, it is not as if privacy breaches by third parties are a more pressing matter than those by the government.
Advertisers want information on users to make them more efficient at selling products to them; products each of us are free to choose to buy or not. Government, on the other hand, wants more information on citizens to make it more efficient at controlling the citizenry. Facebook may track where you are whenever you access their app, but the company is not secretly building a case against you, which could lead to your arrest and possible incarceration.
There is certainly no shortage of horror stories about innocent civilians mistakenly targeted by government surveillance. As I wrote back in December, changes to the way the National Counterterrorism Center (NCTC) collects and analyzes data put citizens at risk of unreasonable surveillance, because innocuous behavior patterns could trigger the government’s secret, predictive pattern-matching.
To be sure, there are many steps private companies could -- and should -- take to protect consumer data and privacy; and suggestions in this regard by the government are a good start. However, before the Uncle Sam starts criticizing app developers for sloppy privacy protocols, it should look to the state of its own house; in which virtually every effort in recent years to provide meaningful reform has been deep-sixed. We are not likely to see a “Do Not Track” option for warrantless government surveillance anytime soon.