Bill Steigerwald

Environmentalists and the media have successfully bamboozled half the populace and every school child in America into believing large numbers of polar bears are starving and drowning in the Arctic because of global warming.

But it's obviously not even close to being true. How do we know this?

Because if even just one emaciated drowned polar bear's body had been fished from Arctic waters in the last five years, we'd have seen its sorry carcass a thousand times on TV and on the covers of Time and Vanity Fair.

By now the poor dead bear would have been given a trademarked first name, marketed as the official victim of Exxon Mobil-caused climate change and starred in three Pixar movies.

Alas, not a single drowned polar bear corpse has come along. Until one does, professional polar bear-saving groups like the Natural Resources Defense Council will have to scare up money and new members with traditional direct-mail campaigns like "Polar Bear SOS!"

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NRDC's latest effort to save the iconic, majestic, magnificent, precious polar bear cleverly combines the environmental left's blind hatred of Sarah Palin with the general public's mindless love for cuddly polar bears.

With six pages of exclamation points, underlined sentences, boldfaced type fonts and apocalyptic predictions about imminent planetary and polar bear doom, it looked like a direct-mail parody when I first pulled it from my mailbox the first week of August.

It was the real thing, however.

NRDC celebrity senior attorney Robert F. Kennedy Jr. spent two pages warning that unless we act swiftly and join NRDC or send it money, "Governor Palin" and "some of America's biggest polluters could help push America's polar bears to the very brink of extinction" by 2050.

NRDC -- which has an $87 million annual budget, 1.2 million members and a staff of 400 busy lawyers, scientists and lobbyists - can get a little loony when it's shaking down its target audience of unquestioning "caring Americans."

For example, Kennedy's cry for help was backed up by four pages of polar bear pathos from Frances Beinecke, the group's distraught $300,000-plus-per-year president.

Evidently chosen as NRDC's emoticon-in-chief because she can channel the distress signals of polar bears all the way from the melting Arctic ice packs, she presumed -- incorrectly in my case - that it probably pained the reader as deeply as it pained her to imagine:

Bill Steigerwald

Bill Steigerwald, born and raised in Pittsburgh, is a former L.A. Times copy editor and free-lancer who also worked as a docudrama researcher for CBS-TV in Hollywood before becoming a reporter for the Pittsburgh Post-Gazette and a columnist Pittsburgh Tribune-Review. Bill Steigerwald recently retired from daily newspaper journalism..