Bill Murchison

 A man whose wife is worth an estimated half billion bucks probably can't be considered a glittering-eyed enemy of raw accumulation. And yet it's fun watching John Kerry wriggle to reposition himself as "a business-friendly moderate" (in The Wall Street Journal's words) -- never mind all that primary-season talk about "Benedict Arnold CEOs" and "tax cuts for the wealthy."

 Kerry advised the Journal he is integrating the investment guru Warren Buffett and Apple co-founder Steve Jobs into his campaign. And he praises Federal Reserve Chairman Alan Greenspan. And mentions that he plans to slash the deficit. And he loves free trade, yeah, boy. And so on.

 He has his work cut out for him. The Journal notes that his call for rolling back part of the Bush tax cut "would raise taxes on families making more than $200,000 a year and block estate-tax repeal, both steps that would hit top executives hard. His long backing of environmental and labor causes has left him with a lifetime rating of 35 percent from the U.S. Chamber of Commerce."

 So the big test for candidate Kerry: Make some businessmen believe in him somewhat. Enough at least to offset in some degree the Bush campaign's 3.5-1 advantage over the Kerry campaign in fund raising from business.

 It's do-able, "pro-business" being a designation often most visible in the beholder's eye. Businessmen can be as nutty and off the reservation as, well, as journalists.

 Warren Buffett, for instance, hero to those investors he has helped enrich, makes headlines with calls for higher taxes on himself -- and, by implication, these same investors. The even-richer George Soros is pouring millions into anti-Bush committees and organizations. Personally laid-back high-tech types like Steve Jobs tend to distrust the president's evangelical religion and to deplore his stands on social issues like abortion.

 Nor do all big-business types by any means espouse free enterprise and competition. Many, as it happens, prefer the cozy insider deals that government regulation makes possible.

 Thus, when a candidate not necessarily famous for deep commitment to the marketplace surrounds himself with "businessmen," the onlooker is well advised to inquire: "What kind of businessmen?" Not necessarily the kind who link business success with a climate of freedom -- economic, moral or both.

Bill Murchison

Bill Murchison is the former senior columns writer for The Dallas Morning News and author of There's More to Life Than Politics.
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