Bill Gunderson

How important is Trip Advisor to travel and leisure industry?

I recently went on a short vacation to a place that I read about on the internet. The pictures of the place were fantastic. The restaurants looked superb and the golf course- inviting. Throw in beautiful beaches plus world class fishing and I could hardly wait!

I looked up recent temperatures in the area and packed for 89 degree weather. A comb, a toothbrush, a bathing suit, some shorts, and flip-flops…what else does a guy need?

Oh yeah, my laptop. I still have a newsletter to write every weekend- even while on vacation.

The flight was great, the weather was beautiful, and the sea was calm. The shrimp and bacon tacos were as good as any that I had eaten. The room was spotless, and the view was spectacular. I was settled in, ready to write my weekly newsletter.

Something was not quite right, however. It seemed like the room was awfully warm. I opened up all the windows to get some fresh air, while I tinkered with the thermostat. First I turned it to the left and patiently waited for cool air to flow through the room. Nothing.

Then I turned it all the way to the right, as this was the only choice left. I figured the room would turn into an iceberg any minute. Again, nothing. Something was not right. I had a newsletter to get out. It was too hot to work outside on the balcony. It was time to call the front desk.

It is always disconcerting to hear that the place was booked for the weekend and no other rooms were available, especially when one is so far from home and this is by far the best place in town. They told me that someone would be down right away to fix the A/C. Luckily, I had a small hand-held fan that I carry with me on airplanes, but it did little good in warding off 89 degree heat.

Needless to say, my temperature began to rise in more ways than one. Who gave this place five stars anyways?!

Knock, knock! Who’s there? You fill in the punch line…

It was the repairman with a box full of noisy tools there to fix my A/C unit.

Stock market newsletters have a lot of numbers and decimal points in them. It takes a lot of concentration to write one. I should know, I have been doing it for the last 18 years.

Hammers, electric drills, ratchets, and all of those other funny looking things can make a lot of noise. It has a way of drowning out the seagulls and the crashing waves on the seashore.

After about one and a half hours of this racket, I was told that the job was finished. In the meantime, I did my best to get all of the decimal points in the right place.


Bill Gunderson

Bill Gunderson is the CEO and Chief Market Strategist of Gunderson Capital Managment in San Diego, CA. He is also a professional money manager, former research analyst, author of Best Stocks Now. http://www.pwstreet.com