Paris Hilton is at it again. The 24-year-old hotel heiress is the feature attraction in Carl's Jr.'s new Spicy Burger ad campaign, aimed at the horny male TV-watching population. Scantily clad in a one-piece leather outfit plunging down to below her navel, Hilton struts into an empty warehouse, licks her finger, then suds up herself and a Bentley automobile, as a stripper-styled "I Love Paris" rendition slowly plays in the background. At the end of the spot, Hilton bites the burger and sucks her finger clean. The commercial closes with Hilton's tagline flashing across the screen: "That's Hot."
The spot is pure, soft-core pornography, beginning to end. The website for the commercial, spicyparis.com, touts the "too-hot-for-TV spot." And while Carl's Jr. CEO Andy Puzder defends the ad as "a beautiful model in a swimsuit washing a car," it is clearly designed to capitalize on Hilton's target audience -- porn watchers.
As I explain in my upcoming book, "Porn Generation: How Social Liberalism Is Corrupting Our Future," the plain truth of the situation is that Paris Hilton would be a relative nobody today were she not incredibly rich and profligate with her favors. Hilton made perhaps the most infamous porn video outside of Pamela Anderson and Tommy Lee. That hard-core work, starring then-boyfriend Rick Solomon, brought her international fame. At least nine other sex tapes are said to be floating around somewhere, including a lesbian sex tape with Playboy playmate Nicole Lenz. The sexually uninhibited Hilton became a target for Larry Flynt of Hustler fame, who released pictures of Hilton sharing some lesbian tongue at a nightclub. As Conan O'Brien observed, "Hustler magazine announced that it will feature photos of Paris Hilton making out with another woman, while the woman fondles Paris' breasts. So the search continues for a photo of Paris Hilton not having sex."
Because of her pornographic involvement, Hilton has grabbed an endorsement deal as the Guess? Jeans girl (the New York Observer reported that "her bad-girl image jibes with the clothing company's porn-lite ad campaigns"), endless tabloid headlines, and now, this deal with Carl's Jr. As Brad Haley, marketing chief for Carl's Jr., stated, "Paris was chosen to star in the ad because she is an intriguing cultural icon and the 'it girl' of the moment."