What happened to Britney? She started to lose popularity. She was too old to maintain popularity as a "virgin." Society expected her to lose her virginity -- now. So she lost it retroactively, by admitting that she had slept with longtime boyfriend Justin Timberlake years before. But it wasn't enough. Society wanted a rebel, someone who could break the rules. Britney obliged by suggesting to Madonna that they swap saliva on MTV.
Society doesn't just demand rebellion and over-the-line behavior from its entertainers. It demands that girls (and boys) have sex before marriage, at younger and younger ages. It demands that young women (and men) "experiment" with their sexuality. It demands that biblical values be kept out of schools and that condoms be kept in them. Society demands that dignity take a back seat to salaciousness.
Who is killing dignity? MTV surely plays a role. Aug. 28's raunchy sex-fest drew 10.7 million viewers, garnering the highest ratings from the 12-to-34 crowd of any cable show this year to date. MTV shows like "Real World" and "Beavis and Butt-head" defined a generation. New shows like "The Osbournes" and "Jackass" have become instant hits. Music videos revolving around sex and drugs are the channel's mainstay.
A whole new MTV generation is around the corner. MTV's audience skews young. The average age of an MTV viewer is 22 years old. With Aguilera and Spears turning into MTV's type of women, MTV receives a whole new viewership. Both Aguilera and Spears cut their teeth in the teeny-bopper market; both are listed by Google.com in the Kids and Teens entertainment section.
Thousands of little girls idolize Britney. Who knows? After this display, they might aspire to make out with Britney some day.
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