Austin Bay

When the fleet sailed out of Norfolk, Va., on Dec. 16, 1907, it was simply the Atlantic Fleet beginning a globe-circling voyage. But trust writers to coin a flashy marquee name: the Great White Fleet.

This week marks the 100th anniversary of the beginning of that peacetime naval expedition -- which still has historic resonance.

President Theodore Roosevelt sent the fleet of 16 white-painted battleships on the 14-month cruise for a number of reasons. I doubt the headline "TR PR" appeared in 1907, but it would have been accurate, as well as succinct. The Great White Fleet's journey certainly served as a global public relations event.

In a recent interview, naval historian Dr. A.A. Nofi agreed with that assessment. "The voyage was an announcement," Nofi said. "America had been quietly building up the second-largest navy in the world, and no one was paying attention. The Great White Fleet said, 'Hey, we're here.'"

Nofi said, however, there was another reason to send the fleet, one that had less to do with showoff bravado and more to do with calculated geostrategic signaling in the wake of Japan's victory over Russia in the Russo-Japanese War in 1905. An Asian power had defeated a European power in a major naval engagement that featured the movement of the Russian fleet from European waters to East Asia. "In the immediate political context (of the early 20th century)," Nofi said, "the fleet's voyage was a message to Japan that said that unlike Russia, if America has to cross the ocean to fight you, its navy will be there in force and ready."

Having mediated the peace negotiations between Japan and Russia, Roosevelt was acutely aware of Japan's military capabilities. In 1906, TR received the Nobel Peace Prize for his successful mediation. The Great White Fleet embodied TR's dictum, "Talk softly and carry a big stick." The fleet was a "big stick" behind a man with a peace prize.

A big stick indeed -- peace through strength, a later generation would call it -- "but the Great White Fleet also garnered an extraordinary amount of good will for the U.S.," Nofi added, a different kind of publicity payoff. The fleet generated positive buzz; its arrival in a port of call was good PR for the port. Elements of the fleet also assisted in the Messina (Sicily) earthquake of 1908. "Some of the fleet's ships were in the vicinity," Nofi said, "and responded, similar to the way U.S. military forces aided victims of the terrible tsunami of 2005 (which smashed Southeast Asia and Sri Lanka)."

Austin Bay

Austin Bay is the author of three novels. His third novel, The Wrong Side of Brightness, was published by Putnam/Jove in June 2003. He has also co-authored four non-fiction books, to include A Quick and Dirty Guide to War: Third Edition (with James Dunnigan, Morrow, 1996).
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