Amelia Chasse

Harry Reid said something else interesting during his Senate floor tirade against Ted Cruz this week. In response to Cruz challenging Senate procedure in an effort to avoid yet again kicking the can on debt reduction, Reid, voice dripping with derision, says, “That’s not how we do things around here.”

Think about that exchange for a moment. If one were to describe a scene to the average cable news-watching American in which an elderly, white senior senator lectured a young, Hispanic firebrand about “how we do things around here,” and asked them to guess which party each was a member of, how many would guess correctly?

It’s this sudden disconnect between reality and branding that has Democrats in panic mode, willing to go nuclear at the drop of a hat. With Barack Obama on his way out of the White House and the likes of Harry Reid and Joe Biden left to represent the Democratic Party, the mantle of “change” – so crucial to their brand for the past six years – seems to have been left behind on the playing field to be claimed by the other side. And instead of trying to take it back in a fair fight, they’re trying to bloody up their opponents early in the game.

Barack Obama said it best in 2008: “[I]f you don't have any fresh ideas, then you use stale tactics to scare the voters. If you don't have a record to run on, then you paint your opponent as someone people should run from."

Amelia Chasse

Amelia Chassé is a Republican communications consultant. She advises candidates, political committees, advocacy organizations, and corporations on new media strategy as at Hynes Communications.