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Thursday, March 29, 2007
Steve Chapman :: Townhall.com Columnist
The Government's Iron Fist Is Not the Consumer's Friend
by Steve Chapman
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If we have learned anything from the failures of socialism and the achievements of capitalism, it's that if you want to protect consumers, relying on the wisdom and benevolence of government is not the way to do it. America has the most dynamic environment for retailing because we let rival companies fight it out hammer and tong in the marketplace, using their own judgment about how to satisfy the customer.

But sometimes even we Americans forget that crucial lesson. This week, some Supreme Court justices indicated they think the iron fist of federal law is superior to the invisible hand of the market.

The issue in this case is whether a manufacturer can dictate to retail stores what they can charge for its goods. You might think that if you take the risk of making a product, you should be able to contract with sellers on terms you think will enhance its chances of success. If stores don't want to go along with your preferences, they can carry someone else's products, and you can look for other retail outlets.

But under our strange antitrust laws, that's not always how it works. For a manufacturer to make an agreement with retailers to sell only at a specified minimum price is illegal -- even when it promotes competition and offers benefits to consumers.

The practice, called resale price maintenance, is at the heart of a dispute between Leegin Creative Leather Products, which makes high-end purses and shoes for women, and Kay's Kloset, a suburban Dallas boutique that cut prices on these items below those it had agreed to. When Leegin ended its shipments, the store owners sued, claiming antitrust violations. A jury awarded them $3.6 million, in keeping with established federal law that treats resale price maintenance agreements as invariably malignant.

This view stands up under scrutiny like butter under a hot sun. The assumption is that if you let manufacturers control retail prices, they'll hose consumers for their own profit. But if they wanted to hose consumers, they could just raise the wholesale price they charge to retailers. That way, they would get the full proceeds of the rip-off, instead of sharing them with stores. So it's reasonable to assume there is some motive besides price-gouging at work.

A friend-of-the-court brief filed by 24 economists, including several who have occupied the top antitrust jobs under Democratic and Republican presidents, portrayed the ban on resale price agreements as a relic of economic superstition. Such contracts, they argued, often enhance competition, and there is no evidence they usually harm consumers.

During oral arguments, Justice Stephen Breyer suggested that allowing resale price maintenance agreements would have "massive anti-consumer" effects. What he overlooks is that manufacturers already have all sorts of legal methods to penalize unwanted discounts. Though they may not enter an explicit contract requiring a store to charge a minimum price, they may announce a "suggested" minimum -- and then cut off any retailer that charges less. Continued...

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About The Author
Steve Chapman is a columnist and editorial writer for the Chicago Tribune.
 
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lilly

A number of your posts on this thread and others indicate you have a very low regard for your fellow citizens.

The reason government is as big as it is because there are so many that want to take advantage of others. Is that a good sign? Absolutely not, but to say an impersonal government is better for you than close interpersonal relationships developed through your own contacts or the recommedations of others is ludicrous.

Government does the exact opposite that it should. It does not foster interpersonal relationships. It, in essence, is telling you and me that we cannot trust anyone except them. They are discouraging a community from using its resources for mutual enhancement and instead is telling all of us: you cannot and must trust each other: only trust us.

You are making the government your god, your protecter, your savior. You think it will be the only one there for you when you need it. In order for government it needs money: your money and my money. The only empowerment they have is what you and I give them.

One of the basic principles this country was founded upon was limited government. But, over the years, people decided they would rather have government do their heavy lifting in life off the backs of others rather than take personal responsibility for their own actions.

How in the name of good conscience can you deny that the root of the tens of thousands of problems this country has is because the taxpayers of this country have allowed it? As this country goes to h*ll in a hand basket, we ALL have to share the blame: willing participants or not.

To MikeR
If you have the right to sell your property as you see fit, then why can't you sell your home in a nice suburban subdivision to a company that plans to raze it and put a landfill there? Or a U-Haul dealership? Or an after-hours joint that attracts loud drunken customers?
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